Vision meets tradition: ALNO at EuroCucina 2016

One of the world´s leading kitchen manufacturers, ALNO AG was presenting their brands at the world´s biggest furniture fair in Milan from 12 to 17 April, thus documenting their high standards in respect of design, functionality and craftsmanship.

The interest and a corresponding echo from the trade fair visitors, who came from very different countries and regions around the world, was particularly high. The 420 square metre booth in Hall 13 introduced the visitor to tomorrow´s kitchen: ALNO was presenting its new design study ALNOATTRACT for the first time at EuroCucina. Directly alongside, ALNOCERA Convinta impressed with exquisite ceramic material. And the campaign kitchen ALNOSTAR SIGN created contrasts with niche back panels in a fresh tiled look. The timeless simplicity of the ALNOINOX brand was also presented at the exhibition: with their linear design, these steel kitchens by the ALNO Group are extremely robust and eco-friendly.

ALNOATTRACT by ALNO displays overwhelming innovative force and creativity of the highest standards. This visionary design study was premièred at EuroCucina: the deliberately asymmetrical nature of this spectacular kitchen is inspired by the architecture and plays with the attraction of opposites - materials, forms and finishes compete with one another while conveying a sense of security and order in their entirety. Until now, ALNOATTRACT only existed on the designers´ drawing boards, but can now be viewed live at EuroCucina - an exhibition highlight drawing attention to new approaches in kitchen design.
In an oversize interactive game of kitchen elements, kitchen surfaces of wood, glass and metal wait on full-size video screens to be moved into the right position by a corresponding movement of the arm. Material opposites and innumerable possible combinations of ALNOATTRACT can be playfully discovered in this way.

The exhibition booth transformed the ALNO campaign motif into 3D reality, its all- embracing concept acting as a visual magnet in each of the four kitchen scenarios presented: The unusual entrance, steel- and window-elements, concrete and brick look of the walls, wooden beams on the ceiling and an almost five metre high Vertical Garden with mossy greenery and the sound of burbling water in a humid tropical climate.